People's first question is "Is this about me?" Lutherans tend to want to say "Oh, but it's not about you." But if it isn't about them, at least in the beginning, they're not interested.

How important is it to us to make disciples? Do we want people around who don't know the rules, who don't understand everything about the church?

We do not compromise our basic understanding of who God is and what God is up to. Everything around it is open for debate.